Pure Ltd. announces new CEO, Peter Ogley

Press release | August 12, 2020. The world’s leading digital radio brand, Pure, has appointed a new CEO, Peter Ogley, formerly COO of the Consumer Division at Sennheiser, to unleash the clear growth potential of the brand.

Commencing his role on Monday 10th August, Peter will help propel Pure to highlight the future of radio with easily accessible music tech and smart radios.

Pure and Braun Audio

In addition Pure Ltd. is license holder from P&G for the audio category with Braun, the epitome of industrial design, celebrating 100 years in 2021. Pure has launched Braun Audio in 2019 and Peter will be driving the retail roll-out of the new premium audio range starting this year.

Peter will bring a wealth of experience to the role, following his work at Sennheiser and over 20 years working with Bose, where he held various leadership roles including Global General Manager of the Home Theatre Division.

On his appointment, Peter Ogley commented,

“Pure has a strong heritage as one of the world’s leading radio brands and develops innovative radio technology. With the recent entry into the market for smart radios and the acquisition of the Braun license, I find myself in an exciting starting position. I am looking forward to bringing my knowledge and experience to the next phase of the company’s development and to successfully lead these two great brands into the future. Our goal is to make Pure and Braun Audio a powerful voice in audio, always focused on the interests of the consumer.”

Henrik Lorensen, Non-Executive Director and Chairman at Pure said,

“Peter Ogley displays tremendous leadership qualities and we know he will be a vital asset in accelerating Pure’s vision for the future.”